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An independent professional speaking with a prospective customer by phone

PUBLISHED AUG 10, 202612 MIN READ

How to Get Your First Customer Before You Have an Audience

The first customer comes from one real problem and a handful of the right people—not a big following. Here’s how to find them, start the conversation, and make an offer that lands.

Growth & AcquisitionSamantha ShihRead the guide

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How to Get Your First Customer Before You Have an Audience

Build, Run, and Grow Your Business

Build smarter.
Grow faster.